Unique Differentiation, A DNA Analogy
What does it mean to imbed unique DNA in all [...]
Why Is Passion Important?
Passion is what drives a pancreatic doctor to say “You’re [...]
Examples of Extraordinary Companies
Extraordinary companies typically begin with an extraordinary visionary, who then [...]
Differentiation Through Positioning
Differentiation Through Positioning Too often, clients come to me with [...]
The Value to Companies of Being Extraordinary
Competitive differentiation is about embedding your unique DNA in everything [...]
A Valuable Lesson in Customer Service & Cultural Alignment: Avoid Making this Mistake
My experience started out with a vision and a great [...]