Extraordinary companies typically begin with an extraordinary visionary, who then attracts extraordinary followers—employees and clientelle alike.

These two examples are no exception.

It is my hunch that each of these visionary companies have a set of core values that are unchanging and a core purpose that fuels everything they do—the FOUNDATION needed for becoming extraordinary.


TOMS “Presumed” Powerful Purpose Statement:

To create the biggest impact as possible with the shoes they give—improving children’s health and giving them access to education—for the long-term.



Dick’s Last Resort’s “Presumed’ Powerful Purpose Statement:

To provide an outrageous, fun, energetic restaurant atmosphere for all who dare to enter—inflicting humor upon all guests by supposedly “breaking all of the rules”.

If you know of other extraordinary companies that you would like to share, please do.