Identify your unique DNA

Phase I. iDENTIFY Your Unique DNA

We will help you:

  • Discover who you are as a business and what you are passionate about
  • Define your purpose through the exercise of identifying your mission, vision and values
  • Narrow your focus on a clearly defined target audience
  • Understand your target audience explicitly by building a robust customer profile
  • Build a foundation for producing relevant, personalized communications to your customers on a regular basis
  • Commit to a unique value proposition—your extraordinary differentiation